East Bay Tire Co. Establishes Permanent Service Location in Yuma

East Bay Tire Co. (EBT), a leading wholesale and commercial tire dealer, officially announces today the establishment of a permanent service location in Yuma, AZ located at 3474 E. 32nd Street.

This location will be staffed with veteran commercial service and sales professionals and will serve customers throughout Yuma County and the neighboring Imperial Valley in California. In addition to providing the largest inventory of tires and tire products, the new location will allow EBT to expand tire services offered to customers including fleet service, 24-hour emergency assistance, tire foam filling and mobile tire press for solid forklift tires.

“East Bay Tire has had a presence in Yuma for several years. Establishing a permanent service center will continue to help us maintain continuity with the customers and businesses that transition from the Salinas Valley to Yuma throughout the year,” said George Pehanick, East Bay Tire CEO.

In addition to local service and sales professionals, Adalino Figueroa joins EBT to manage the new service center. Figueroa brings 24 years of tire industry experience including commercial and retail tire sales, tire service, and managing wholesale tire programs. Prior to joining EBT, Figueroa spent several years as West Coast Zone Manager for Balkrishna Industries Limited (BKT) specializing in Ag tire sales.

“We are pleased with the growth we’ve experienced in recent months in Yuma and look forward to the many opportunities Adalino and his team will bring in 2018,” says John Hulsey, East Bay Tire General Manager.

Founded in Oakland, Calif in 1946, EBT has been a leader in the tire service industry in northern California and Hawaii for over 17 years by maintaining the highest standards for their products and services. These values will continue to be upheld at this new location in Yuma ensuring customers receive the best service and selection of tires in the region.

In its fourth-generation of family ownership, East Bay Tire continues to be the industry leader carrying the largest inventory of premier and values brands throughout the west coast which includes champion brands like Michelin, Alliance, Goodyear, Dawg Pound Tires, BKT, Trelleborg, Toyo and many more. For more information, visit www.eastbaytire.com.

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